Monday, September 13, 2010

Chapter 1: Entrepreneurs Recognize Opportunities

Chapter one in "Entrepreneurship" written by Steve Mariotti and Caroline Glackin explains what entrepreneurs do. While discussing the difference between an entrepreneur providing a product or a service. The first chapter analyzes how free-enterprise economies work and how entrepreneur fit into them. Evaluating when you have an opportunity to start your own business and explains how profit works as a signal to the entrepreneur.

After reading the first chapter the first person I thought of was a family friend. Steve Church started Taco Shop, a fast-food restaurant in Wichita Kansas where I am from. When I read the "Why be an Entrepreneur" section in the chapter I thought all 5 points were exactly the reasons Steve started his business.
1. Control over time
Steve wanted to bring good food to the city of Wichita, but he loves being involved with sports, and a lot of other things so starting his own business gave him the flexibility to do all the things he loved.
2. Fulfillment
Steve Church loves his company, providing youth with jobs, and feeding people at a very affordable price. He sponsors many sports teams which is a great help to the community.
3. Creation/Ownership and 4. Control over Compensation
This goes along with how Steve wanted to be able to afford helping out the less fortunate, a big reason he started his business.
5. Control over Working Conditions
Since Steve supports, helping the community he runs his business that way. Accepting donations, and allowing customers to help out as well.