Market research helps you know your customer.
It is important to know who your potential customers are, where they can be reached, what they want and need, how they behave and what size the potential market is.
My target Market for Savvy's Nails To Go are the Working Woman – Someone who is too busy to attend to minimal things such as nails, but would enjoy having them done if it was convenient, and the limited College Student - Students who might not have access to a vehicle, and would not be able to reach a typical nail shop before closing.
Then a big part of your plan will have to be based on "place" - you need to be very convenient.
ReplyDelete