Product, Price, Place, Promotion
I am going to focus on promottion for Savvy's Nail's to Go.
Promotion: Advertising + Publicity
The goal of promotion is to get your marketing message out to your customers. A business like SNTG, focuses on a lot of word of mouth advertising. In order to have this, you must have satisfied customers. Flyers also will be circulated in areas where my target market is.
Getting those first customers is the biggest obstacle. After that, you should be able to rely somewhat on WOM. But, you also want to study how your target market picks nail shops, again place will be important.
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